As the 2012 holiday season approaches, shoppers prepare to rush the stores in search of gifts for family and friends.  A survey conducted by BIGinsight reported that the average holiday consumer will spend approximately $750/person on gifts, décor, greeting cards and more this holiday season.  According to the National Retail Federation, holiday sales are projected to increase this year 4.1 percent to $586.1 billion.

Do Not Waste!
With such a huge market for products to thrive in, manufacturers cannot afford to waste a holiday!  Each manufacturer needs to understand how they can package their products to reach the holiday consumer.  I understand that some products do not lend themselves to a holiday market, but for those who do, capitalize on the opportunity.

My Surprise
I was recently discussing packaging ideas with an established candy manufacturer for one of their everyday items.  When I asked what they do for the holiday season, they answered, “nothing.”  To my surprise, I couldn’t figure out why they would let the holidays go by without some sort of offering.  They have so many different great products, a holiday variety package including some of their best sellers could be a huge hit.  Unfortunately, no thought was given to creating a product offering for their faithful following.

Time for Ideas
Start planning now for ways your product can capitalize on the 2013 holiday consumer market. Be creative…there are many different segments of the holiday market that need good gift solutions for those “hard to buy for” people!

Whether your product can be packaged for corporate gifts or stocking stuffers, find the packaging that offers a great gift idea.  Generate cost effective ways that you can help others make shopping this holiday season easier.

If you would like more information about ways to create holiday packaging ideas, contact Brian – bpankratz@mercuryplasticsinc.com.

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