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Brian Pankratz

~ Let's Talk Packaging

Brian Pankratz

Tag Archives: PVC

PVC Clamshells Are Out!

03 Thursday Dec 2020

Posted by Brian Pankratz in Cost Savings, Info for Buyers, manufacturing, Packaging Design, Sustainability

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blister, blister packaging, clamshell, containers, cost savings, custom thermoforming, PET, PVC, recycling, request for quote, RPET, sustainability, thermoforming, Walmart

On Feb. 26, 2019, Walmart announced a new initiative for plastic packaging. One key area of focus is to, “eliminate the non-recyclable packaging material PVC in general merchandise packaging by 2020.” Walmart also introduced a new recycling playbook and recycled content goals. The sustainable initiatives by Walmart inspired other large retailers to adopt similar goals.

Walmart continues to target polyvinyl chloride (PVC) packaging, but the reality is, manufacturers should want to make the change regardless of what Walmart or any other large retailer mandate. Here is why:

Costs
PVC is more expensive to produce and convert than PET.  Although larger retailers are heralding the ecological benefits of PET, the bottom line is always the bottom line.  The bottom line is PVC IS MORE EXPENSIVE THAN PET.  This one fact alone should be motivation enough for manufacturers to switch to PET. Savings (and profitability) can be realized by switching to PET. To compare your current PVC packaging to PET, enter your info HERE.

Eco-friendly
PET is the most widely used and recyclable material used in packaging today. It can be easily recycled in most municipalities.  PVC is not considered a sustainable material and is considered an environmentally poor choice for packaging materials.

Versatility
PET materials excel in a wide variety of applications including, clamshells, trapped blisters and sealing to paperboard, however, PET really shines in food packaging solutions. There are also PET designs that can reduce or eliminate the need for sealing the clamshell.

The switch to PET is an easy and beneficial change that can help with profitability. Start the process today by filling out the Request for Quote Form.  

Like to know more about custom theromoforming and understand the costs for your product.  Contact Brian Pankratz at Mercury Plastics, Inc. to learn more, bpankratz@mercuryplasticsinc.com.

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What’s Your Problem?

18 Sunday Nov 2012

Posted by Brian Pankratz in Marketing, Packaging Design, Product Development

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advertising, brian pankratz, brianjpankratz, co-packing, cost reduction, cost savings, Design, designs, Display Pack, Emotional Marketing, environment, Innovation, Marketing, New packaging designs, new product, packaging, packaging and containers, packaging assembly, packaging companies, packaging design, Packaging solutions, packaging supplier, pankratz, printing, product development, Product Packaging, purchasing, PVC, Quality, single source, sustainability, thermoforming

As product “XYZ” sits on the shelf collecting dust, the marketing and design team for the unpopular product go to work creating new packaging designs to replace their recent failed attempt.  Excitement flares with each new design that gets passed around, but wait…did anyone ask, “What’s the problem?”  Is there a reason product lingers on the shelf and attracts zero attention?

Identification
Before any new design is produced, research needs to be conducted on why the current packaging is not performing.  Many factors contribute to the success or demise of a product; including: cost, shelf visibility, quality of raw materials, graphics, colors, etc.  Before a new design is created, research should be conducted to determine what the problem is.

Example
A lot can be learned from visiting your product in the retail environment.  If you walked up to your product on the shelf to find all of your packaging slightly damaged or dented, you may have just found some answers on why your product isn’t selling.  Maybe the right materials were not specified creating packaging that is deteriorating prior to purchase.  Knowing this information would certainly be helpful when creating new designs.

Know Your Variables
There are different variables that need to be acknowledged when creating new packaging.  Variables such as visibility of product, “try me” features, benefits included, etc.  Know what type of information the consumer is looking for and then provide those features or options.

Packaging design should never detract from the product, it should always add value.  Prior to creating a new design, know why your current packaging is not performing.  Always start with identifying the issues of your current packaging so that those same issues can be avoided in future designs and you know what your problem is!

Need help with your designs?  Don’t hesitate to contact Brian Pankratz – bpankratz@mercuryplasticsinc.com.

Retailers Were Asked To Pull Product From Their Shelves – Is Yours Next?

13 Friday Jul 2012

Posted by Brian Pankratz in Packaging Design, Quality, Sustainability

≈ 1 Comment

Tags

Design, designs, Display Pack, Innovation, New packaging designs, packaging, packaging companies, packaging design, Packaging solutions, pankratz, printing, product development, PVC, single source, sustainability, technology, thermoforming

The Shocking News First:
In June of 2012, Toxics in Packaging Clearinghouse (TPCH) released their “2012 Assessment of Heavy Metals in Packaging: A Focus on Flexible PVC from Discount Retail Chain Stores”.  The samples were focused in the nineteen U.S. States that have laws prohibiting the sale or distribution of packaging containing intentionally added cadmium, lead, mercury, and hexavalent chromium.  Although the findings for heavy metals were down from the 2009 report, flexible PVC is still failing at a rate of 15-39% of tested imported packaging.  The category of “toys, games, and crafts” had the highest fail rate of 39% of total packages tested for restricted heavy metals.

After Testing:
The retail chains where heavy metals were found in their packaging were contacted and asked to remove the product from their shelves and to conduct corrective action measures to eliminate this packaging.  With fail rates of fifteen to thirty-nine percent, we have to wonder how much is currently on the shelf that wasn’t tested and still remains on a peg hook today.

What to Watch For:
It amazes me how the U.S. continues to struggle with imported goods containing toxic heavy metals.  According to Patricia Dillon, Program Manager at TPCH, the products to watch out for are those that are not packaged in the U.S.  Flexible PVC and inks/colorants dominated the non-compliant packaging issues.

Now What?
The best way manufacturers can protect themselves is to know their supplier and where they get their materials.  Mercury Plastics, Inc. only uses materials that comply with all specifications for heavy metals and additionally strives to design the most sustainable packaging solutions for our customers.  Partnering with innovative U.S. suppliers that certify their materials, as Mercury Plastics does, will help to eliminate costly recalls as well as protect the name and integrity of your product.

To read the full report from the TPCH, Click Here.

For further information on how you can be protected from imported packaging containing toxic heavy metals, contact Brian Pankratz at Mercury Plastics, Inc. (bpankratz@mercuryplasticsinc.com)

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Mercury Plastics, Inc

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