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Yes, the title is right…packaging your product in a way that communicates your companies care for the environment can help profitability. Why? The reason is…consumers like manufacturers that care about the environment.
A common problem
If a company cares about the environment, but doesn’t relay that message out to the consumer, how are they to know? Another question…if you package your product with 100% recycled materials, do you think it helps to say this on your packaging, or should you just have your customer guess if you have made the
decision to be sustainable? You guessed it, if you are taking a position to use recycled materials, tell the consumer. For some consumers it may be the deciding factor with two like products at equal price points.
Some areas to focus on
There are easy ways to package your products to promote sustainability. The raw materials you use, the use of certified materials or paper boards, keeping a low product to package ratio, possible down-gauging thermoformed plastics, and the best way is to actually tell the consumer verbally on your packaging. Use easy to recognize symbols and verbiage that tell the consumer that you are focused on the environment.
Consumers desire products from companies that they know are doing their part to help the environment. My advice is…be sustainable and communicate clearly how you are helping the environment with the way you are packaging your products.
For more information on how to cut costs and maximize profit with your products, contact Brian Pankratz at Mercury Plastics, Inc, email@example.com.